MindMatter

Strategy seeks to answer ‘how do we create the future we want?’ This article aims to demystifies the word ‘strategy’ while looking at some of the ideas and discussions that have shaped its rich history

Strategy: A Working Definition

Strategy can be a daunting term – an elusive concept shrouded in mystery, considered the mark of leaders, supported by the brightest, taught in executive development programs, critiqued by the markets, the answer to every intractable problem… and sometimes a mirage, or the emperor’s new clothes!

A Dense Garden

In discussing strategy, its history and various schools of thought, it’s good to glance at two texts: the magnum opus of Sir Lawrence Freedman – “Strategy: A History”, and Henry Mintzberg’s “10 Schools of Strategic Thought”. And by ‘glance’, I mean look at the tables of content. These two works alone make the case for strategy being a dense field; they demonstrate the depth of historical thinking on the topic, and the divergence of contemporary theory attached to this one little word.

Enter your Username and Password

Terms of Use, Privacy and Cookie Policy

We could not provide the service we do without collecting some information from our users. When you’re using a MindMatter site or solution, we may collect information about your computer internet address, your email, and the software you’re using to access services. We may also place cookies on your computer to allow our site and software to work efficiently. Internet information is used solely for our website and software. Personal information is used strictly for our own analysis, marketing and problem solving. Financial information is used only for payment and is kept confidential. Correspondence will not disclosed to third parties. No one on the Internet can guarantee absolute and perfect security, but MindMatter will consistently use its best efforts to keep your information secure.We’ll post any future changes to this policy right here, and you can contact us regarding the details by emailing hello@mindmatter.com

Cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you. Cookies can be “persistent” or “session” cookies. When you use and access our site and services, we may place a number of cookies files in your web browser. We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, to authenticate users and prevent fraudulent use of user accounts, and to produce statistics about site and service usage. If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly. You can learn more about cookies here: www.allaboutcookies.org

Terms of Use

Using our stuff binds you to our terms, and you’re also still bound to whatever laws might govern your existence. “You” is the site visitor or service user, and “We” is MindMatter Industries Pty Ltd, a company registered in Australia. Some of our products generate financial calculations that should not be considered financial, investment or tax advice. We provide the tools and services, but the accountability to your actions remains solely with you. You can’t transfer your rights to someone else without discussing with us, and we may suspend services if we see usage that is suspicious or presents a security risk. Please don’t copy, reverse engineer, resell or exploit our stuff unless we’ve chatted about it. You’re responsible for your passwords, reviewing and changing info as require. Let us know quickly (hello@) if you’ve encountered some unauthorised use or security breach. You’re responsible for your subscriptions and their cancellation. We may use third party payment gateways for payment processing, and your credit details will only reside there. We can’t guarantee all information is retained if you cancel a service (assume it isn’t), and without timely payments we reserve the right to cancel a service and refuse future use. We also reserve the right to terminate an account with no ongoing obligation to account-related data – we can refuse service for any reason and no reason. Everything is provided “as is” and we disclaim all warranties expressed and implied insofar as the law allows. Class arbitrations and class actions are not permitted – you use things t your own discretion and your own risk, and MindMatter will be held harmless for liability and damages however they arise. That all sounds scary, but we’ve an open ear to discuss any issues and resolve them as quickly as possible.